We were really glad to have identified this place during internet research before taking the drive to the Beaujolais area. It's the Cave des Producteurs de Juliénas, but its selection of wines is broader than just the cru Juliénas.
Above is a long view of the co-op buildings that I took from the streets of the village later in the afternoon, after our visit to the wine shop. Below are shots of the front door of the tasting room/boutique, one wider and one closer up.
On the left is a list of some of the Beaujolais cru wines that are sold in the shop. I assume all or most are available for tasting too, but we weren't tasting because we were going to be driving back to the Bourbonnais, two hours west, after leaving the shop.
Actually, there were other wines available too. Juliénas is at the northern tip of Beaujolais, adjoining the Mâconnais wine region of southern Burgundy. The neighboring part of the Mâconnais specializes in white wines made from Chardonnay grapes, including the well-known Pouilly-Fuissé wines. Some of those were available for sale as well. Juliénas is only about 10 miles south of the much bigger town that is Mâcon.
Wine in France is sold not in 12-bottle cases, but in 6-bottle cartons, which are easier to move around and carry to your car. We bought three cartons, if I remember correctly. Eighteen bottles, added to the six I had already bought in Régnié-Durette at lunchtime.
Notice that the co-op also sells boxed wine in the packaging called a "bag in box" and commonly referred to by its initials, BIB (pronounced beeb). We buy a lot of wine in BIBs, which are also sometimes called fontaines à vin. Inside the cardboard box is a plastic "bladder" — holding three, five, or ten liters — with a spigot. The plastic bag shrinks or collapses as you take wine out of it, so that the wine doesn't come into contact with oxygen, which would cause it to spoil quickly. They say you can safely keep wine in a BIB for about three months after you open it.
There was just one other car in the wine shop parking lot. The couple driving it were the only people in the shop besides us, and they had a little white dog on a leash with them. They bought about the same amount of wine as we did. We had left Tasha in the car after walking her around for a few minutes before going into the shop.
Above is the shop's price list for bottles of wine. Judge for yourself whether you think the wines are expensive or not. Remember, wine is a commodity in France, not just a luxury product, and most of these are about the best Beaujolais wine you can buy.